In June I reported that Digital Domain were building a huge studio complex in Florida and branching out into film production. They were putting most of their money by employing two ex-Disney staff to make them stand out in the feature animation world and now they have taken that one step further by employing Brad Lewis from Pixar for their new 'Tradition Studios' company in Florida
Brad joined in Pixar in 2001 and became the Producer of "Ratatouille" and also wrote and Co-Directed "Cars 2". He had previously been at PDI Dreamworks for 11 years where he was producer for "Antz"
So why leave Pixar just as your Directorial debut hits theatres ? Well it's no secret that "Cars 2" has not been as well received as previous Pixar outings. For a start it was meant to be solely directed by Lewis but John Lasseter was brought on to help with 'developmental problems'. Although "Cars 2" is performing well at the box office and merchandise sales alone will be excellent it has at the time of writing a 34% rate @ Rotten Tomatoes which is the lowest score any Pixar film has ever had. I am guessing that it was an amicable decision for all parties given that Brad's relationship with John Lasseter was reported to be very strong.
I wish Brad all the best at 'Tradition' and I look forward to seeing what he can produce.
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